Brands from categories such as fast-moving consumer goods, technology, automobile, smartphones, apparel and e-commerce marketplaces are using multiple ad formats to engage with users on these apps.Īccording to a KPMG and Google report, India's online gaming is expected to reach a market value of $1 billion with approximately 310 million online gamers by 2021. It can be played while travelling, in short breaks or anytime for some quick gaming fun," said Jaiswal.Įarlier Mint reported that the surge in usage of online gaming across genders has led to freemium apps witnessing 20-50% jump in ad revenues. "I'm expecting that this feature will become popular among young users. Ludo King also has released five & six player online feature and it plans to introduce video and audio chat in the game. Consequently, the company has launched Quick Ludo mode which takes around five minutes of a player's time compared to the standard Ludo King game which takes around 15 to 40 minutes. However, as businesses and offices started opening up in recent months, it has stabilised the time spent on its platform from the peak lockdown days. Ludo King is played in 30 countries and available in 14 languages. An average user spends about 32 mins a day over 2-3 sessions. Over the last nine months, Ludo King saw its daily active users (DAUs) increase from 15 million to 32 million daily, while its monthly average users (MAUs) rose from 110 to 142 million.
While the company offers Carrom and Sudoku King games, Ludo remains its flagship property. Also, in app purchases in Indian mobile gaming platforms are not well implemented which we are trying to improve upon by launching engaging features," said Jaiswal. Currently, only 30% of our revenue comes from in app purchases which we want to grow. "In the last two years, we have realised that advertisements shouldn't be the primary source of revenue for a gaming platform.
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